AWEC ENTREPRENEUR ESSENTIALS
A FREE, nine-module course designed to get you to understand your business at a deeper level
- Designed to help prospective applicants prepare for the application and get a feel for AWEC
- Structured to help entrepreneurs understand their business on a deeper level
- Fun and interactive, complete with bitesize quizzes at the end of each module
- Module 1: Value Proposition
- Module 2: Customers
- Module 3: Target Market
- Module 4: Business Model
- Module 5: Goal Setting
- Module 6: Revenue & Profit
- Module 7: Capital
- Module 8: Challenges
- Module 9: Risk Mitigation
Is AWEC Entrepreneur Essentials right for me and my business?
YES! This course is for you, especially if you want to...
- Prepare for the application to the core program (and strengthen your ability to tell the story of your business)
- Learn how to stand out in a saturated market and beat your competitors
- Be challenged to evaluate and make improvements to your business
- Grasp a fundamental knowledge of the basics of business and stop winging it
Then This Course Will Show You How
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MODULE 1: VALUE PROPOSITION
A startup's success hinges on its ability to communicate an effective, concise answer to the three key questions: what do you offer? Who will benefit from it? How are your services distinct or advantageous compared with other potential solutions? In today’s fiercely competitive market of time-strapped audiences, startups must be able to clearly articulate why their product is a superior choice. The best way to address these questions is developing a strong value proposition.
MODULE 2: CUSTOMERS
A good understanding of your customers and their needs is the key to providing them better product/services, which leads to strong customer relationships and new sales through positive word-of-mouth recommendation (and repeat business). It also helps you to maximize your time and resources.
MODULE 3: TARGET MARKET
No matter how great your product or service is, it is unlikely that an entire country (or continent!) is going to become your customer. Clearly defining your target market is important because businesses cannot afford to target everyone, so with a well defined target market, it is much easier to determine where and how to market your product or service.
MODULE 4: BUSINESS MODEL
A business model is a strategic plan of how your business will make money. The model describes the way your business will take its products/services and offer them to the market to drive sales. Your business model determines what products/services your company will sell, how it will promote its products/services, which customers it will target, and what revenue streams to expect.
MODULE 5: GOAL SETTING
As the founder and leader of your company it is your responsibility to set and drive forward its strategic vision. When speaking internally to team members or externally to customers, partners, or potential funders, it’s important to share aspirational goals, articulating a vision for the future that perhaps feels a bit out of reach at the moment. This helps stakeholders to see that you are dreaming big and planning to grow.
MODULE 6: REVENUE & PROFIT
As the founder and leader of your company it is your responsibility to set and drive forward its strategic vision. When speaking internally to team members or externally to customers, partners, or potential funders, it’s important to share aspirational goals, articulating a vision for the future that perhaps feels a bit out of reach at the moment. This helps stakeholders to see that you are dreaming big and planning to grow.
MODULE 7: CAPITAL
If you decide to explore fundraising to address your business needs, it’s important to understand the different types of capital that are available (or not available) to you and how to pursue them. The right capital fit for your business is dependent upon many factors: your business model, your industry, your capital needs, your willingness to give up a portion of control, etc.
MODULE 8: CHALLENGES
As the leader of your organization, you’re expected to be open about the challenges you’re addressing, but in a way that conveys confidence and competence. The description of a challenge serves as an introduction to set the stage for how you overcame adversity, persevered, and grew as a result of the experience.
MODULE 9: RISK MITIGATION
There are many factors that can create business risk: sometimes leadership or management create situations where a business may be exposed to a great degree of risk. However, sometimes the cause of risk is external to a business and cannot be controlled by the business. To mitigate the effect of such unforeseen events, business owners must understand business risk.
When you enroll in Entrepreneur Essentials, you optin to receive communications from AWEC such as exclusive AWEC news and our monthly newsletter with expert insight and tips to help you succeed in business.
